After surpassing the 150 million users’ milestone, LinkedIn becomes the third social media that supports the Buffer app. The application is a social media content manager that lets you schedule and share content that you find on the Internet. It offers a personal, efficient and consistent way to build your online presence across social media networks 24/7. How Buffer for LinkedIn Works It’s easy… [Read more]
YouTube Update: Google+ Integration, Annotations Editor, Channel Feed and More
As more contents are being uploaded and shared on the site, YouTube has found more ways for users to enjoy their videos. Announced last February 16, the video-sharing site got a new way to promote a user’s Google+ profile, added Annotations Editor options, allows users to post on Channel Feed and more. Your Google+ Profile on YouTube Channel You can now promote your Google+ profile or page on your… [Read more]
Using Social Media to Deal with Unhappy Customers
Every business experiences negative word of mouth, and the damage can worsen when the bashing is done online. However, the way you handle things is what sets you apart from other brands. A great response to any negative comments is an opportunity to convert complaining customers to loyal patrons. Keep on reading to know how to deal with unhappy customers using social media. Tune in to the Conversation Of… [Read more]
Page Post Units Replaces Facebook Homepage Ads
According to a leaked document from GigaOm, Facebooks plans to replace homepage ads with page post formats. A spokesperson from the social network giant confirmed the news on Inside Facebook: “This [is] a change that brands were informed of last month, in which Facebook’s premium ad units that point onsite will now also be associated with a Page post on Facebook.” Meanwhile, it can’t be considered… [Read more]
Retailers Are Shutting Down Their Facebook Stores
In an attempt to monetize from their large fan base, retailers set up their Facebook Stores for the first time last year. However, many of those shops are shutting down. According to a Bloomberg report, Gap, J.C. Penney, Nordstrom, and GameStop opened up their shop on the social network giant in 2011. Unfortunately, they all closed it on the same year. Ashley Sheetz, GameStop’s VP for marketing… [Read more]
How Businesses can Use Facebook Timeline
For the past months, Facebook Timeline has been the talk of the town. There’s no place in the online marketing world that’s not discussing about the redesigned profile. Moreover, the new profile design is being met by both approval and objection. But come to think of it, the social network giant is just looking for ways to make their platform user-friendly. Old Profile vs. Facebook Timeline With… [Read more]
Making an Effective Social Media Editorial Calendar
Even before the birth of the Internet and Social Media, an editorial calendar has been a handy friend for advertisers. It has helped traditional marketers effectively send out their message when promoting a product. According to a study conducted by the Dominican University of California, people who write down goals, share, and update it weekly with their friends are 33% more likely to succeed. Nowadays,… [Read more]
Microsoft adCenter: Making AdWords-like Location Targeting Changes
Targeting your potential customer is easy with Google AdWords. Regardless of his or her location, all you need is to build your keyword list, incorporate it with your ad copy, and set your targeting options. Unfortunately, the case is not the same with Microsoft’s adCenter. That’s why they’re redesigning their adCenter, to mirror the Google AdWords standards. The New Microsoft adCenter Location… [Read more]
Owners Shuts Scroogle Down for Good
After last week’s report that Google is blocking private search engine Scroogle, the site was shut down for good. Owner Daniel Brandt blames Google and the DDoS attack made by those who have personal vendettas against him. He shared on BetaBeat: “Scroogle.org is gone forever. Even if all my DDoS problems had never started in December, Scroogle was already getting squeezed from Google’s throttling,… [Read more]
YouTube Next Cause: Helping Nonprofits with Video Marketing
YouTube announced its “YouTube Next Cause,” a whole day summit to help nonprofit organizations with video marketing. As posted on the program’s application page: “YouTube Next Cause is a new program designed to help innovative organizations that are already changing the world learn how to better use online video to drive action… At an exclusive one-day summit in San Francisco on April 2,… [Read more]
