Last week I posted about a Comcast technician who fell asleep on someone's couch during a house call. David Dalka, a reader of Pronet Advertising, was talking with Comcast tech support about a problem he was having with his TV and told them about the video. With the video getting on digg and tons of people blogging on it, it created a lot of buzz which eventually got the guy fired according to Forbes. Comcast… [Read more]
Leveraging Wikipedia
Wikipedia is a collaboratively built encyclopedia that has evolved into a great resource if you are looking for information on just about anything. Because of its popularity and the sheer number of people that use Wikipedia, it is known as an authority site and can be a great resource for search engine optimization. It can be used as a great source for link popularity and website visitors if it is… [Read more]
Enduring the worst for your customers
Image is an important factor in marketing. If you want your product to be known as soft and gentle you may want it to be associated with a teddy bear. If you want your product to have a tough and rugged image you may want to associate it with a lion. If you want people to see your product as all natural then you may want to associate it with nature. John West Salmon did a great job of this. They used… [Read more]
Catchup – 6/23/06
* Google Bans Spam Site With 5 Billion Pages Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place. * Craigslist Adds 100 Cities Craigslist… [Read more]
Are your employees evangelists?
What does it say about your product when your employees use your competitors' products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN. At Microsoft 66% of employees use Google while only 20% use MSN. I find this statistic very interesting and this is one of those cases where… [Read more]
Buzz can hurt too
A lot of people use the power of buzz marketing because it can do wonders for their business, but there is also a dark side to buzz marketing where it can hurt your company's reputation. When your company has bad "buzz" it can spread like a wild fire throughout the Internet. With all of the new mediums out there, including YouTube, digg and del.icio.us, any type of news now spreads very quickly to… [Read more]
Maximizing Google click-throughs
Millions of people search Google on a daily basis and thousands of companies are advertising on Google's sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings. Do you know how to maximize your exposure? Do you know how people are looking at these listings? Awhile ago, Eyetools did an eye… [Read more]
Search marketing DOES build brands
Leave it to someone who has little to no experience with any real world search marketing to make a ridiculous statement that "search advertising does NOT build brands." That is what Scott Karp from Publishing 2.0 is saying today. Google needs to figure out brand advertising or it's going to hit a wall very soon. Those us who actually have experience using search marketing for branding knows this couldn't… [Read more]
Web Analytics: Advanced Stats
The analytics market is a crowded space with many players. There are a lot of robust analytics solutions that can track conversions, goals, revenue, expenses, and even allow you to create flexible dashboards. These solutions are not made for the basic sites out there; they are made for sites looking for detailed metrics to make decisions on how to improve things. The two solutions that I am going to… [Read more]
Increase your visibility on blog search engines
Blog search engines such as Technorati, sphere, and Ice Rocket are great ways to bring more people to your site. What I really like about blog search engines is the people who use them tend to be the early adopters and the social media crowd. This should be your initial target audience. They're the ones that will spread your message, of course provided they like what they see. Blog search engines can… [Read more]
