Buzz marketing has been creating a little bit of buzz of its own lately. It seems like every time I refresh my feed reader there's a new article about buzz marketing from a major publishing company. Journalists can't get enough of the fact that companies can put a little bit of money and a lot of creativity into a marketing campaign that people actually want to watch and not only that, they're telling… [Read more]
A breakdown of Google's ranking factors
Have you ever wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last 5 or 6 years Google has been tweaking their algorithm to analyze on page (code) and off page (links) factors which affect how websites rank on their popular search engine. Here is a list of the factors that Google analyzes and a viewpoint that Google can take when analyzing… [Read more]
Technorati's new design
Yesterday Technorati launched its' new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage to go the personalization and more mainstream (MySpace) route, but I don't like it. The concept of personalizing your Technorati homepage is great, but it confuses me. I have… [Read more]
Movie marketing 101
Pick up the phone and spend a half-hour with a leading industry blogger. That's what Universal did and they're making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that's going a long way. Well it's no secret that reaching out to the social media… [Read more]
Google AdSense in desktop software
A new software company, Spiceworks, is aiming to bring Google Adsense ads to your desktop. The startup is launching free software that will monitor the networks of small to medium sized businesses; they plan to make revenue from displaying Google ads on your desktop. I'll admit that the software seems impressive and right on par with what we'd expect in the web 2.0 era, but I can't help think the ads… [Read more]
A collection of strange links on Google.com
Although Google is a search engine, they are also a website. They, themselves, have millions of pages indexed, some are to services they provide and others are to random things on Google. I was digging around Google and I ended up finding at lot of random things, so I decided to compile a list of strange Google links. Enjoy! If you ever wondered all the misspellings of Britney Spears and their volume,… [Read more]
Memorable advertising
Showing how a product can be used is very important in advertising. You can have a great ad, but if people do not understand how they can use the product then your campaign will fail. If you are selling heavy duty Ford trucks you may want to show construction workers loading tools into the bed. If you are trying to sell a squirt gun you might show young boys having fun in a squirt gun fight. Some companies… [Read more]
Catchup – 7/21/06
* Yahoo Finance Upgrades Features & Charts Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved "investors chat room" and financial video news. * Yahoo Officially Launches New Home Page Yahoo has officially launched the new design they have been beta testing since mid-February. If you go to www.yahoo.com… [Read more]
Honda, advertising with personality
There are many different personality types out there, some of them we hate and others we love. When you are selling a product or service, personality is important because if they like you they are more likely to buy your product or service. Companies have been using people with upbeat and friendly personalities in their commercials, but why do personalities have to stop with people? They don't, just… [Read more]
Discover more with YouTube's new feature
Because of YouTube's popularity more and more companies are starting to use it as a marketing medium. And with the daily video submissions growing, it is getting harder to promote your video and get it popular. Recently YouTube added a feature to help cross promote videos at the end of each video. The image above shows that I played the video, "Mark Cuban - HP Ad". After the video was completed showcases… [Read more]
