If you’re just new to Twitter marketing, one of the best things to do is look for examples. Of course, there’s no better way than to look after your colleagues or competitors. If not all, you can always find a similar business or blogger that is taking advantage of the micro-blogging site. Good thing, there are now easy ways on how you can research the competition on Twitter. Follow Your… [Read more]
Facebook Launches Advanced Post Targeting Abilities to Business Pages
Although a Facebook ads’ effectiveness may get all the headlines and convinced a potential client to like a page, keeping a fan engaged is up to its owner. As of the moment, sending a message to all of the business’ fans is more of a shotgun approach. Although options to filter a message such as language and location are available, post go out indiscriminately to all fans most of the time.… [Read more]
Facebook, Rolling Out Timeline to More Users this Fall
It will only be a matter of time when Facebook rolls out their Timeline feature to more users this fall. According to sources close to the situation, the social networking giant aims to have all members switch to Timeline in the coming months. This is to make the experience across the social media website consistent. Introducing Facebook Timeline Prior to this, Facebook rolled out the Timeline… [Read more]
Twitter Marketing: What You Need to Know
With the birth of Web 2.0, the Internet provided people with a lot of opportunities that they could only dream of. In fact, there are many online tools that were not made for marketing, but have a lot of potential to be used in such purpose. One of these is Twitter. Why Use Twitter? What makes Twitter an ideal marketing tool for businesses is its large and interrelated community. This makes the… [Read more]
Getting Started with Social Media Marketing
Start up businesses nowadays aim to include social media marketing with their promotional efforts. That’s because this strategy has been proven to boost their web traffic, help them reach a wider range of audience, and leverage their brand further. However, not everyone is successful with incorporating social media to their marketing mix. In fact, it requires a lot of time and money, which is… [Read more]
Google Replaces Gmail Video Chat with Google+ Hangouts
Since last Monday, Google has started replacing the Gmail Video Chat with Google+ Hangouts. Because a lot of users are enjoying the direct and personal communication that the feature provides, the search engine giant decided to upgrade it to a “more modern video calling technology”. In a blog posted by the Gmail team’s Product Manager Fred Brewin: “Unlike the old video chat, which was… [Read more]
Using Twitter to Promote Your Brand
Although it has been popular as a micro-blogging site, Twitter has also proved itself as an effective marketing tool. However, some businesses make the mistake of using it as a mere promotional device. If you want to benefit from your Twitter marketing efforts, you have to be smart in building your follower base. Claim and Brand Your Profile Make sure that all fields are properly filled out when… [Read more]
Oops! Social Media Faux Pas and How to Avoid Them
No way. What were they thinking?! Indeed, nothing can raise our eyebrows higher than some cringe-worthy social blunders, especially when performed on social networks. Now that “social” has become digital, one simple “misstep” can set the Interweb ablaze faster than wildfires. So let’s show some netiquettes, dear social media users. Here are some social media faux pas and how you can… [Read more]
How Is Your Social Style Helping Or Hindering You?
Whether you know it or not, you have your own social style of interaction that just may dictate how successful you are in a number or realms. Social style has a great deal to do with not only how a person is perceived, but with one's understanding of others too. And, being able to "spot" a certain style of socialization, and knowing how best you yourself mix with suggested other types, can be a boon… [Read more]
Open Graph App Love Growing Still Stronger
It’s no news that apps able to operate across a variety of platforms, or Open Graph apps, offer superb and diverse sharing possibilities. Just the other day Facebook announced that users there share something on the order of a billion instances very day across their apps. Interest sharing, user data, and even a person’s network of pals can all be passed along, if a platform or website is Open… [Read more]
